“If you want to experience real success, you’ve got to do the opposite of what the business “gurus” and experts are telling you to do.
In this episode, I’m joined by serial entrepreneur and co-founder of Xero Shoes, Steven Sashen. Tune in and learn why business tactics used yesterday won’t necessarily work today, why providing value is more important than simply solving problems, and the one business strategy that will always work—no matter what.
Steven Sashen is a serial entrepreneur who has never had a job. He’s a former professional stand-up comic, an award-winning screenwriter, and a competitive sprinter — one of the fastest men over 55 in the country.
Steven and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O’Leary.
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